Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
Why people unsubscribe from your newsletter (and what you can about it) π
Hi Hello Reader, it's been a busy week for marketers all over the world.
As every single social platform is currently going after Clubhouse, a lot of the news this week has been revolving around audio content β well, this was until Elon Musk decided to break the internet by dropping a tweet to the Kremlin π
This week on the podcast we talk about why email marketing matters, and why people unsubscribe from your newsletter.
Once again I am trying to build a bit of a practice and run an audio version of our roundup on Clubhouse - come and join me 8.30am BST to listen up and share your take on the news of the week - click here to join π±
Onto our news for the week,
Fab
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LATEST PODCAST EPISODE π
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Why people unsubscribe from your newsletter π
What is the first thing you check when you started working? Most likely, you went straight into your inbox π
This week we share 3 common cases in which people will most likely unsubscribe from your newsletters.
A WORD FROM OUR SPONSORS
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NEWS IN BRIEF
- π€ LinkedIn is building a creator management team to help grow its community of content creators on the platform, following a long trail of investments from tech companies into the creator economy (started by TikTok, Substack, and most recently Clubhouse).
- π Facebook has been working hard on βreplicatingβ competitors. Whilst working on a Cameo app look-a-like, the social network, which has a history of cloning fellow networks, has started working on an audio chat feature. Deja-vu anyone?
- π₯ Talking about replicating, YouTube has confirmed that its TikTok-inspired 'Shorts' feed and camera option will be expanded to US users, including the launch of a new 'Shorts Report', a bi-weekly overview of key Shorts trends, updates and tips.
- π In more Facebook news, the social media giant has blocked people in Australia from viewing and sharing news on its platform in retaliation for the House putting through a law that would require it to pay news organisations.
- π¦ Elon Musk broke the internet when he invited Russian President Vladimir Putin on Clubhouse via Twitter. Kremlin spokesperson Dmitry Peskov eventually responded to his request, calling it an βinteresting proposal.β
- πOver the past week, Twitter has previewed a range of improvements for the Spaces UI to compete with the ever-so-growing influence of Clubhouse
- πΊ Nyan Cat is being sold as a one-of-a-kind piece of crypto art as it turns 10 in April. A one-of-a-kind edition of the iconic GIF is going up for auction.
DISCOVERY OF THE WEEK π£
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We are big, big fans of Soapbox at Alt Marketing School. The tool allows you to streamline objectives, meetings, and morale into one workflow that gets you the results you need.
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Alt Marketing School
Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.
FAB GIOVANETTI DIARY OF A CEO This past month I came to a breaking point. My to-do list kept expanding, my work kept stretching and my time off was dwindling. Goodness knows if I needed help - and needed it fast. So off I went, in search of support with our day-to-day marketing. If youβre anything like me, when it comes to tackling big projects and expanding your team as an entrepreneur or solopreneur - delegation can feel intimidating and downright overwhelming. I mean, how do you even know...
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