profile

Alt Marketing School

Alt Marketing School is a newsletter and podcast teaching marketers how to market to hearts, not brains. Using psychology, impact and the latest frameworks to help you make a bigger impact online.

PostsLinks
Featured Post

Dear diary, it's time to delegate (the right way)

FAB GIOVANETTI DIARY OF A CEO This past month I came to a breaking point. My to-do list kept expanding, my work kept stretching and my time off was dwindling. Goodness knows if I needed help - and needed it fast. So off I went, in search of support with our day-to-day marketing. If you’re anything like me, when it comes to tackling big projects and expanding your team as an entrepreneur or solopreneur - delegation can feel intimidating and downright overwhelming. I mean, how do you even know...

12 months ago • 6 min read

FAB GIOVANETTI DIARY OF A CEO Do you remember the teen magazines that used to be in the newsstands twenty years ago? (Apologies in advance if you were not born twenty years ago, you just made me instantaneously feel ten centuries older) If, like me, you were lucky to be alike in such age of printing glory, you’d remember teen magazines filled with pops tart gossips, eyebrow raising advice about your intimate health and loads of quizzes and tests. Will you marry your BFF? If you were a Spice...

12 months ago • 7 min read

FAB GIOVANETTI DIARY OF A CEO And just like that, our latest cohort is almost over! In January, we set out to do the biggest update to our cohorts yet. New 30+ page playbook for both Notion and Google docs Revamp all of the sessions including teacher workshops Added 2 weeks and 4 sessions to the cohort I thought that'd be it - yet I have come out of these 8 weeks with 4 more pages of small changes. As such, I couldn't help but reflect on some of the things that I have learned in the journey,...

almost 1 year ago • 6 min read

FAB GIOVANETTI DIARY OF A CEO It's that time of the quarter - the time we review an audit our efforts - I know, I am HELLA fun. This week we talk about OKRs and reviews with our certification students AND our rebel community, so we wanted to share our favourite questions from audits and reviews ran with over 250+ marketers and entrepreneurs! First tho, I'm beyond excited to be shortlisted as a finalist for the "Digital Woman for Good" category in the Digital Women awards, and I'd FOREVER BE...

about 1 year ago • 7 min read

FAB GIOVANETTI DIARY OF A CEO During my morning walk last week - I love walking, it makes me feel like I am claiming my time back in such an easy way - I was re-listening to this podcast episode with Seth Godin and Tim Ferris, I scribbled down on my phone (I guess I should write type, as scribbling on your phone is not advised kids) this question: 'Is your idea tattoo worthy?' He makes the example of Harley Davidson and Suzuki. If you want to buy a motorbike, there are plenty of cheaper...

about 1 year ago • 6 min read

FAB GIOVANETTI DIARY OF A CEO If you know me, you may be aware that I am truly a lover of productivity - heck, I wrote a whole book about it. Yet, I am not a big fan of routines. What I have built for myself over the years are specific rituals I can follow. Some of them even become habits. Up to habits power 40% of our daily actions—the unconscious activities and routines we’ve developed over time. For example, I wake up at 6 am on weekdays, have my coffee first, then meditate, do my...

about 1 year ago • 6 min read

FAB GIOVANETTI DIARY OF A CEO As I was indulging in my weekly read-through newsletters (thanks again Meco for saving me HOURS), I came across Khe Hy's $645,099 business pivot essay. Oh yes, I am also going to add this to my recommended links below, because it's honestly too good. Mainly, I loved the fact that Khe was so open to talk about his journey, and the overall fact that it provided context about how the industry has changed for so many "creator educators" and experts online. He did not...

about 1 year ago • 6 min read

FAB GIOVANETTI DIARY OF A CEO Last week I mentioned my first ever course, online marketing for yoga teachers - and its demise, sadly. Still, this week I realised I have been creating online courses for now shy of 9 years. I started with my ex boyfriend's journo microphone AND a setof Keynote slides recorded somehow with a 3rd party screen recording tool on my old laptop with worn-out keys. The lessons were long, slides aplenty, and the font choices were questionable. 25+ courses later (of my...

about 1 year ago • 6 min read

FAB GIOVANETTI DIARY OF A CEO Being your own boss is like being on a roller coaster ride every single day of the year A few years back, after one of our events for Creative Impact (my old company), I was walking back with one of our attendees: we were talking a bit about the company, goals, challenges, hurdles. She looked at me and she asked: “How does one manage to keep on going when things do not work out? You always seem to do so well” The curse of being someone who wants to try loads of...

about 1 year ago • 6 min read

FAB GIOVANETTI DIARY OF A CEO Note to self: do not plan on launching a brand new campaign involving 100 people the week before your certification starts, Fab. Anyways, regardless of my levels of madness reaching newer heights, I have learned a lot about repeating this old campaign, taken from my old company, Creative Impact. This year, we gathered nominations for our top 100 ONLY from social which means we had to gather all bios, headshots, links and emails manually. We are looking at a...

about 1 year ago • 6 min read
Share this page